Jeckerson Storia_ Brandbook Golf 1995
Jeckerson Storia_ Brandbook

Since 1995

Drying the hands without losing concentration before a swing is the natural gesture that gave birth of the patch on Jeckerson trousers. Two leather inserts at thigh height were designed to solve this problem on golf courses and became a worldwide recognisable style icon since 1995. Timeless.

Bologna

Between Past and Future

The city where the project was born. A lab of art, culture, music and business nourished in the shades of its arcades by everyday life, anecdotes, memories and desires.

ART

MAST

BE CREATED

The city of two worlds coming together to tell a story, made of timeless values, colours of life and passion, shapes, freedom and enthusiasm, culture and history, art, technology and experimentation.

The best way
to predict

future

is to create
it

An

Idea

THaT Leaves
A Mark

Shape IT

On
Denim

Jeckerson’s patch is an iconic element of the brand, interpreted through a strong and distinctive graphical signature. The choice of a linear typographic font defines a modern and future-oriented brand. The logo recalls the history in a contemporary key.

By exploring innovations while reworking the existing, Jeckerson embraces the freedom of wearing new shapes through garments that interpret iconic elements with modern attitude.

A Timeless

Project

25 years of experience. Research into cutting-edge fabrics and washings, graphic experimentation and colour innovation. From comfort to a new concept of elegance: the future of Jeckerson starts here.

STYLED
ON EVERY

Version

Of You

LED
By Unique

Italian

Touch

Trousers telling a story of the Italian art of living. Timeless garments ecompass the hallmarks of Made-in-Italy quality and represent aesthetic vocation and craftsmanship through attention to details, strong roots, experiences and cultural background. Authenticity and passion are among the drivers of the Jeckerson collections. Trousers that reveal their Italian DNA and that are created to be worn and experienced over time.

Quality comes

First

Quality for us is a choice beyond materials and manufacturing processes. A journey across different cultures that tranforms each product into a unique piece. Quality encompasses the concept of craftmanship, social and relational values, a timeless principle that drives our continuous research and reinterpretation of the product itself.

Timeless

DEsign

Effortless

Elegance

For Smart

Travellers

And Open

Thinkers

For

Brilliant
Minds

And Taste
Lovers

RE-

design

A 360∞ vision based on the idea of community and deep respect for the environment and people. A path of social responsibility through the choice of resources, materials and manufacturing processes that aims to minimise the environmental impact.

DENIM SUSTAINABLE