FALL WINTER 23 CAMPAIGN
JECKERSON
FALL WINTER 23 CAMPAIGN
JECKERSON
Jeckerson’s first ADV Campaign was created by photographer Riccardo Vimercati, who managed to capture the timeless soul of the Brand and the Fall Winter collection. A photographic journey through 4 different scenarios, designed for the different seasons and to best tell the current soul of Jeckerson trousers. The first shots are taken against a light background that emphasizes the row aspect of the denim, the contemporary personality expressed by the rince, declined through skinny fits and comfort.
FALL WINTER 23 CAMPAIGN
JECKERSON
It then continues with a light blue background that blends with the medium-light wash that tells the authentic soul of the brand, but at the same time enhances the elements that have always characterized and identified the trousers: namely the patch and the pocket. The campaign continues with a focus on the more nude tones, which recall the light colors of the earth and emphasize the more wintery cottons, velvets and fabrics, ending on an intense red background which tells of a bold, strong and determined personality.
FALL WINTER 23 CAMPAIGN
JECKERSON
FALL WINTER 23 CAMPAIGN
JECKERSON